The Winning Formula to Getting More B2B Sales Leads

Why are you in business? We all end up doing what we are doing for various reasons but the one common denominator for us all, is we all want more sales leads. Are we right or are we right? Without leads there are no sales and without sales the future is unlikely to be smelling of roses.

‘A sales lead is a prospective consumer of a product or service that is created when an individual or business shows interest and provides his or her contact information.’

Based on the above definition the mission for us all is to find solutions to how we get businesses to show an interest in our products but not just that, we want their precious contact information. If someone shows interest in our product or service but you can never contact them again, we have a problem!

Once we have achieved this step the prospective new client can then enter our sales funnel. What we do from this point is important. That contact information can stay as information or we can nurture that information through systems and processes which in turn could lead to new custom.

Over the years there have been various methods used to reach out for new sales leads. Advertising, print, exhibitions, direct mailing, knocking on doors and much more. However, over the past 12 months digital marketing has become the number one method of reaching out to potential clients.

There are many challenges when it comes to generating B2B sales leads including the one we hear constantly – “my sales and marketing are just not converting to real sales”. Here at Totem Marketing we are tackling this and other subjects head on with a new series of webinars over the next few months. Starting on Wednesday 18th May with ‘The winning formula to getting more B2B sales leads’ we will be helping you and your business put in place the correct structures and systems to generate more leads than you ever have before. Can you imagine what it would be like to see an increase in your sales leads? We are going to help you! We will also be covering what to do with your leads once you have them so you can turn that lead into an actual sale.

So if you are looking at taking the next steps in your sales and marketing this is the ideal webinar for you. The session is completely free but there are a limited number of spots so we do recommend that you book early to avoid disappointment. What you waiting for? Book in today!

‘The winning formula to getting more B2B sales leads’ is the first in a series of 3 webinars, all part of our Expert Webinar Series. We will also be hosting:

The 5 most common mistakes made when choosing lead generation platforms – Tuesday 14 June

How to create content that converts into real sales! – Tuesday 19 July

So instead of just booking in for the first, why not go the whole hog and make it a triple whammy? You can book in for all 3 webinars here.


Totem is an interactive agency focussed on getting you noticed but most of all – getting you sales. You can visit our website here.