So here we are modern day, iPhones that will wake up your Great Aunt in a nursing home, cat-cams to watch your feline adventures, even motorbike safety jackets that turn you into a zorbers dream… but why oh why do we STILL have lots of sales and marketing teams STILL manually sending newsletters, event and webinar registration, and plain old emails for the simplest of housekeeping tasks.
As the old saying goes “the customer is always right”, but in this age of endless possibilities how can anyone work out exactly how to keep their customers as happy as can be? Well, Customer Relationship Management (CRM) could be a good start.
This can be achieved through Marketing Automation, a tool that has thrived in the past decade, producing some of the fastest growing and most lucrative businesses. The digital revolution coupled with the ever increasing reliance on technology has created a marketing gold mine; detailed information of the world’s population and their online habits are now just a click away.