search engine optimisation (SEO) services

5 Reasons You Cannot Afford Not To Invest In SEO

Search Engine Optimisation (SEO) in a nutshell is the process of optimising a website so as that it appears higher in search engine listings, however there is so much more to this often underrated function.

Search engines pick up on content within the pages of a website, and through SEO these pages can be made much more prominent and effective by highlighting these keywords in parts of the website where search engines will pick up on them easier. For example, if you wrote a blog about bathrooms, by putting keywords relating to bathrooms in headers, meta data, and tagging images with these keywords allows search engines to hone in on your blog easier.