Explainer videos truly do improve your nurture capability…
Forrester research explained how buyers are anywhere between 65 and 90 percent of the way through the end of the sales funnel before they reach out to a business to make a purchase. In other words, customers are taking a lot more control over their journeys, and that should give you reason for cheer.
This is especially true when using video marketing as part of your lead nurturing approach.
Explainer videos, deliver a powerful punch of information, easy to watch and help to provide the right level of information in 60-90 seconds. Bit like having your own elevator pitch on the web.