business blog

The 6 Elements of an Effective Blog

Blogging has the potential to be a hugely effective component of any online marketing strategy. A well thought out blog will help you to retain customers as well as attract more likes, comments and shares on social media along with helping to establish you and your brand at the forefront of your market. The continual addition of new content to your website in the form of blogs also vastly improves your SEO, so the possible …

email marketing

Why Email Marketing is an Absolute Must

Email marketing is still one of the largest and most popular marketing tools currently available. Not convinced? Here are some statistics to prove the power of email. Email marketing drives more conversions than any other marketing channel including social media and search. Email is 40 times more effective in acquiring new customers than social giants like Facebook or Twitter. About 81% of online shoppers who receive follow emails suggesting similar products, are more likely to …