business blog

The 6 Elements of an Effective Blog

Blogging has the potential to be a hugely effective component of any online marketing strategy. A well thought out blog will help you to retain customers as well as attract more likes, comments and shares on social media along with helping to establish you and your brand at the forefront of your market. The continual addition of new content to your website in the form of blogs also vastly improves your SEO, so the possible …

explainer videos by Totem Marketing Agency

Explainer Videos Help To Convert More Leads

Explainer videos truly do improve your nurture capability…

Forrester research explained how buyers are anywhere between 65 and 90 percent of the way through the end of the sales funnel before they reach out to a business to make a purchase. In other words, customers are taking a lot more control over their journeys, and that should give you reason for cheer.

This is especially true when using video marketing as part of your lead nurturing approach.

Explainer videos, deliver a powerful punch of information, easy to watch and help to provide the right level of information in 60-90 seconds. Bit like having your own elevator pitch on the web.