paid social media

Why Paid Social Media?

Paid social media is fast becoming one of the most popular advertising methods for companies of all sizes. From small local businesses to big brands, your Facebook feed is guaranteed to contain a range of sponsored posts all fighting to get your attention.

According to Social Media Examiner 96% of marketers are using social media marketing which shows its current popularity. Like any advertising method your strategy needs to be thought through and you may need to call on experts to ensure you get maximum return on your investment.

Here are some benefits of paid social media advertising.

1. It is incredibly targeted

One thing that social media will do is get your company name in front of the very people you want to reach. When producing social media ads, you can target by a whole range of factors such as demographics, age, gender and job title.

You can also then nail down to such things as purchase history and even salary brackets. Advertising your brand has never been as targeted as it is now through social media.

2. It is flexible

One of the attractions of social media advertising is its flexibility. You are able to start and stop your adverts as you see fit.

You can run it for one week, one month or even one year. If your adverts have not been getting the results you want, you can simply stop it or pause it for a while. You can stop one advert and start another or have as many running as you want, the flexibility of social media is impressive. 

3. It is cost effective

We all want to get the most for our money and social media is cost effective enough for pretty much any business to try. It is significantly more cost-effective than traditional type advertising.

For example, on Facebook you can boost your posts to your targeted audience from as little as £3 and you can run advertising campaigns from just £5 a day.

4. Drives traffic to your website

You can have the best looking website in the world but if people are not visiting your site then it is not working for you.

Social media advertising allows you to drive traffic direct to your website and plenty of it. Set up an advert to reach your targeted audience, give them a reason to click on the advert and watch the traffic to your website increase overnight.

5. Receive detailed analytics

To be able to see what is working for you and what isn’t when it comes to your advertising is a major benefit. With more traditional style advertising collating metrics has always been a challenge whilst with social media it is much easier and more detailed.

Insights built within the social platforms will help you collect important data about your audience. You will be able to see how many people you are reaching and whether those people are responding to your advert.

6. Immediate results

To get results straight away is the dream for any business owner. The second you flick the switch on your social advertising it starts doing the work for you. Your advert will immediately start to appear on newsfeeds of your target audience and traffic to your website or landing page will increase.


Social media advertising can be incredibly effective for many businesses but getting it right is not always straight forward. If you need help and advice with your social media strategy do talk to us here at Totem.