Evolve your website
Is it time you upgraded your website? If your business is evolving, then your website should be doing the same and reflecting your progress.
Website functions and features are ever enhancing every year, and we’re here to make sure that you’re on top these so as not to fall behind.
The importance of website evolution
It’s important to keep your website optimised and up to date with these trends to ensure you’re able to reach your audiences. Within the past five years, we’ve seen websites have to change to display correctly on mobile and tablet platforms, become responsive so users have an easier navigation throughout, and incorporate all kinds of new features to enhance user experience.
The role of SEO in website evolution
Whilst your website has stayed the same over the years, channels of finding it may have changed. Search engine optimisation (SEO) is a huge part of online marketing with many businesses competing for the higher rankings on search engines. To get a head start in this race to the top of Google, we can optimise your website when evolving it to ensure your site’s architecture is in-line with best practice. To put the importance of this into context, on average only 6% of users even look at the second page of Google, with the top ranking search option taking an average of 33% of users. Can you really afford to lose this many potential clients? For further information on our SEO services,click here.
Evolving your Content Management System (CMS)
Website management has been simplified and refined over the years to make user interface a lot easier. Part of our upgrading is ensuring you have the best content management system (CMS). The benefits to upgrading to a better CMS are limitless. Quite often businesses pay unnecessarily to their current web designers to make minor changes that they could make themselves, with an improved user interface it allows anyone in the business to make small changes with ease and avoid costly fees. It also gives the business more control over their website instead of feeling as though an integral part of their business is left in someone else’s hands.
Ensure Integration is part of your Evolution
Integration with beneficial software and mobile applications are essential to any growing business, most of which can only be achieved through upgrading systems on the site to make it compatible with modern software. Often times important features such as online payment facilities suffer as a result of outdated features, with simplified channels and simpler methods being made available it’s easy to get lost in the competition unless you’re on top of these faster and more simple methods.