Web Analytics Management
Website analysis is crucial from a marketing stand point, without it how is a company going to further their progress and customer intake if they aren’t sure if their site is working properly?
Google Analytics Management
Tools such as Google Analytics allow us to monitor a website’s activity for essential information:
- Speed tests – gathering this data can allow us to optimise your web pages accordingly. Longer waiting times for pages to load cannot just deter a large percentage of visitors but also decrease your rankings on search engines.
- Traffic tracking – measuring traffic to the website allows us to see just exactly what pages of the website are popular, what websites visitors have come from and where they are geographically based as well as more information that helps us target your audience more effectively and improve on current marketing campaigns.
- Customer behaviour – looking at visitor’s behaviour on the site can give clues as to where to improve the website, seeing what pages they drop off on; bounce rates and other information contributes towards strategising in engaging visitors more and retaining traffic.
- KPI’s – most analytics software allows us to set and monitor Key Performance Indicators KPI’s), allowing us to track the success of e-commerce including revenue earned, online sales, sales trends etc. again this is all useful information in how to optimise your website to maximise sales.
Web Analytics Agency
The in-depth web analysis that our web analytics agency can offer your business will open doors to many new possibilities. The information available can help contribute to improvements for the entire site and other external marketing attributes including:
Search Engine Optimisation (SEO) – improving page loading times, picking up what searches brought a visitor to the website and other factors can all contribute towards improving search engine rankings.
Pay Per Click (PPC) – ad generation can benefit from looking at the searches that lead to visitors finding the site. Using this information can help yield keywords to help place ads and target an audience with more precision. The visitor segmentation also provides us with geographical and background information that can help target these ads to the relevant audience for optimal performance.
Contact web analytics agency
For more information on the website analytics services we offer, be sure to visit our contact page and we’ll be happy to tell you more about how Totem can your understand your web analytics.