Helping developing a sales and marketing strategy
At the core of any successful business is a strong marketing strategy, whether you are in need of one or just need fine tuning on your current strategy, Totem are here to help.
Many businesses lack a sufficient marketing strategy, and in turn lack direction. Not having clear and well thought out goals in terms of what you want to achieve, how you’re going to achieve it, and backup plans in case you don’t achieve it, can leave a company lost. Without this direction, a business may be able to slowly progress but can you ever truly thrive? Our team ensure to lay down the foundations for a great sales-focused marketing strategy straight away, after all, the primary objectives driving everything is more sales, right?
It’s important to us to get to know our clients, know their business and where they want to take it.
The part market research plays in developing a marketing strategy
The market research we can offer whilst developing your strategy is essential. Knowing the market and its competitors, both online and offline, will give a greater insight into where you currently stand in the market. Without this, a business wouldn’t know where they need to improve, and where they can expand to reach new audiences. All part of this ongoing research is establishing competitors, both existing and those on the rise, we recognise that whilst it’s important to aim for new business, it’s just as important to maintain your current stronghold in the market.
In-depth analysis of the business to see its strengths and weaknesses is vital, progress will never be made if existing issues are still arising with no changes being made. With our marketing expertise, we can recognise areas that need improvement and progress current processes using this information, and, as an outside party, we can offer a more objective and balanced view on how a business is currently operating.
How to decide what budget your marketing strategy will need
Budgeting is often a sore point when it comes to marketing strategies. Businesses can often underestimate the budget it might take to follow through with their plans, and even, in cases, overestimate and end up spending money unnecessarily. The best thing to do in a situation like this is come to the experts, with our experience in marketing, Totem can give clear and concise direction on what the activity in your marketing strategy will actually cost. With Totem, we can either deliver cost estimates or work with a budget and provide realistic costs for work and ensure that quality is never compromised.
Need help developing a marketing strategy?
Having the help of a marketing agency who are extremely experienced will enable your strategy to be implemented carefully and professionally; keeping to budgets, ensuring changes are made and managing a successful growth is all part of what we specialise in and love to do.
For more information on the marketing strategy development services we offer, be sure to visit our contact page and we’ll be happy to tell you more about how Totem can help you develop a sales-focused marketing strategy.