Pay Per Click – Campaign Management & Optimisation
Pay Per Click (PPC) is a simple, but effective, tried and tested, form of advertising, and just one of the many services we offer here at Totem.
What is Pay Per Click (PPC)?
In short, PPC is where your product or service is advertised through a medium on the internet and billing is based on every person who engages with this advertisement (generally by clicking on it!). Whilst this may sound simple, there’s a lot of work that goes into the background of setting up a PPC campaign, optimising the campaign and making sure you stand out from the crowd!
Ever heard of Google Adwords?
If you know what PPC is or have even heard of it, then you’ll have heard of Google AdWords – the most popular and widely used platform for of PPC advertising. Google AdWords focuses on PPC advertising through its Google search engine results page as well as on other websites (over 2 million) on Google’s display network.
Google Adwords use keywords and phrases to target search engine searches across the internet that relate to your adverts product or service in an attempt to find a relevant audience for the advert.
PPC meets social media
Pay Per Click isn’t just limited to search engines. PPC can be used on a variety of different platforms to promote all aspects of your business. Many social media platforms offer PPC, which can appear on their mobile and tablet apps, along with their affiliated applications.
Which social media platforms offer PPC advertising?
Social media platforms offering PPC advertising include, but is not limited to, Facebook, Twitter, LinkedIn and Instagram. Each platform varies slightly, but here at Totem, we’re experts in all the online advertising platforms and how to optimise them for the best results.
What call-to-actions (CTAs) can a PPC ad have?
PPC adverts can feature any text you want, within the character restrictions you have. On certain platforms, you can choose from a set list call-to-action, whilst typically redirecting to a website it can also provide a contact number or email and trigger the opening of external applications e.g. apple app store, Google Play Store.
What makes PPC an effective form of advertising?
PPC, as a means of advertising, can be used to target ANY audience you desire. On certain platforms, you can pin point the location you want the adverts to reach, decide on an age range of people to target, and even in some cases their background and profession so as to really find your niche instead of just advertising to a mass of people and hoping some of them fit your criteria for potential clients.
What can you learn from PPC advertising?
Another benefit to PPC is the feedback we get from the ad campaigns. Utilising this information, we can update and innovate our PPC campaigns for you to keep them relevant and successful, seeing what works and what doesn’t. Knowing what demographics the ads are more popular with, seeing what keywords and phrases are successful and which ads have drawn the most traffic can all contribute to our team finding your target audience and improving results time after time.
Contact a PPC agency
PPC is often used in conjunction with search engine optimisation; utilising keywords to help drive your website to the top of Google. For more information on the PPC services we offer, be sure to visit our contact page and we’ll be happy to tell you more about how your business can increase sales using Totem’s PPC services.