One of the most effective marketing tools in recent years has been mobile applications. Mobile apps allow services to be offered at an instant and all in the palm of prospective users’ hands has opened a gateway of opportunities for businesses.
The benefits of developing a mobile app
Being able to connect with customers and users on a whole new platform allows businesses to offer all new features and services that a call centre, web page or advert just couldn’t compete with. The convenience alone allows 24/7 access to your services often without even having to connect to the internet, let alone type in a web address.
A mobile app is also a great way to further revenue. Companies often charge for the original download of the application, whilst premium versions can be offered at a higher price with the opportunity to upgrade for access to further features and offers. Once on the app, separate promotions and sales can be run on the products and/or services offered providing a new channel to achieve sales through, often times payment information is pre-empted making for a quick and simple sale. Also authorisation can be as easy as the customer just using their finger print to authorise a transaction, taking away from the hassle of entering details online. Using quick pre-empted payment information can also lower security worries for many users as opposed to giving their information away online.
Developing a mobile app
Whilst there is so many opportunities with mobile applications, it’s important for us to start out establishing what you as the client would like to achieve from the development of a mobile app for your business. In getting to know your business, we can then feedback and provide what you would best benefit from in terms of features, user interface and more to further your business to the fullest through the mobile application.
After analysing this information and agreeing on the direction the app will be going in, we then consult with the client about designs and how they would like it to look. It’s important to have several options and ensure their user-interface is compatible on all current smartphone/tablet platforms for all customers to be able to access.
From here, the project then goes into development. Our mobile app development team have extensive experience in iOS, Android, Windows 8, Blackberry as well as other leading smartphone and tablet platforms. We make sure that our clients are involved as much or as little as they like throughout the process, whether you want it to be done asap or to be in constant contact, we work to your needs to secure the creation of a satisfactory end product.
Communication and support are key that’s why we will answer any queries you have along the way, and offer any support you need in getting to grips with your new mobile application.
Contact a mobile app development agency
With so many creative and innovative options available, be sure to visit our contact page and we’ll be happy to tell you more about how Totem can benefit your business.