Marketing automation services
Marketing automation is exactly what it says on the tin, making your marketing processes easier by automating them in advance. This way all future marketing mailings, campaigns etc. can be set up and left to run on their own accord.
How can your business use marketing automation?
Our marketing automation services are designed to take as much work off of your plate as possible, after devising a sales-focused marketing strategy with a business or organisation, we can then begin to automate it. From email design, data storage and many other marketing necessities, we provide support for all of this and then manage your lead nurture campaigns; from sending out one-off email broadcasts to understanding and implementing automated campaigns for each of your buyer personas.
The ability to set up marketing campaigns, lead-nurture programmes and an endless list of possibilities all with one or two people can save your business money in staffing costs. Once set up, many of these campaigns can run automatically and be reused time and time again, without too much effort, resulting in saving time and money. Soon enough, we can have 12-month marketing campaigns set up and running for you within the click of a button (ok, maybe we’ve exaggerated there, but it’s almost that simple).
Using the data within your marketing automation platform
With the statistics and data that these campaigns and broadcasts can yield, we can then use it to see what is engaging your audience and what we can work on to improve your businesses impact. The platforms in-depth analysis of broadcast allows us to see just who is engaging the most with any communications to help pinpoint potential business and chances to upsell.
Despite this data being easy to access and convenient to analyse, if you’re looking for something instant most marketing automation platforms automatically score contacts on their engagement and interaction, determining the hottest leads and those who may need to be put into a lead-nurture programme, and, more importantly, which ones your telesales team should contact first!
The benefits of marketing automation
The benefits aren’t just exclusive to online marketing, voice messages, text messaging and other offline communication methods can all be set up and integrated allowing you to reach audiences through various online and offline channels for a more effective marketing communications strategy.
Improve processes with marketing automation
Marketing automation can even take out the follow-up process away from your employees, with our pre-approved follow up communications, these can be scheduled to send within 24 hours to those contacts who have recently engaged with your business. This service ensures you or your team never have to worry about remembering to follow up with potential clients again, and cuts out any need for cold calling within a business.
Linking in with our social media services, we can provide pre-approved posts and content for all social media platforms and schedule them to go out months in advance.