Lead generation services
Lead Generation is where it all begins with the client, capturing their interest in your business then nurturing and growing this interest to develop them to be more than just a window shopper but a potential client.
What is lead generation?
To cover the basics, a lead is someone who has indicated interest in your business in one way or another. Their information is then captured and work towards making them a customer or client can begin. Lead generation is important as essentially they have shown interest in you, meaning you’re much more likely to yield results from pursuing them as opposed to getting custom through other means such as cold calling.
Lead generation meets marketing automation
With a lead generation strategy that includes a marketing automation platform, you get the added benefit of keeping track of who your hottest leads are; there has never been a more accurate way to monitor leads to see what level of interest they are at.
Generate leads through nurture programmes
To start, we like to implement nurture programmes for new leads. If, for example, they open an email, or choose to download one of the pieces of original content sent out, from there, we can begin to monitor their interest, see what material takes their fancy and work with their pain points to grow their interest and investment in the business further.
How content magnets support lead generation
Sourcing this content is where our content creation and a combination of our other services come in. Our experienced team are able to create new and dynamic content specifically for attracting new leads then promote them through a range of channels including as social media, SEO and pay-per-click, to name a few. Once gathered, we can start our main focus of nurturing potential leads and testing their interest in a variety of business and service related offers and content.
Once a lead is nurtured, we can then monitor if their interest is genuine or starts to fall off. Once determined, we can begin to capture more details from them (using content magnets) and utilise on behalf of our clients to start communicating more personally with the lead to entice them further into the business.
Contact a Lead generation agency
For more information on the Lead Generation services we offer, be sure to visit our contact page and we’ll be happy to tell you more about how Totem can help your business grow sales.