Creating content magnets
Often, as businesses are growing and on the go, content creation can fall behind and get lost, with other projects and work taking priority other essentials can be forgotten along the way.
What content magnets should you create?
Whitepapers, case studies and brochures – these are all important resources to have in your marketing toolbox, however, they are often the missing links in a marketing strategy when trying to engage with audiences and promote your business but ‘thought leadership’ really is key, especially in a business to business (B2B) environment. At Totem, we endeavour to upkeep regular and quality content for businesses to keep a steady flow of information for existing clients as well as prospects. Create content magnets benefits both your acquisition and retention strategies.
How content creation is important to an SEO strategy
Content creation can be essential to a business for many reasons, one of our main services Search Engine Optimisation (SEO) is supported by original content driving more traffic to websites, engaging new audiences and improving search engine rankings.
How we achieve success by integration content creation in our strategies
We achieve success for our clients by deploying our skills in strategy, idea generation, production and delivery in an end-to-end content solution.
Our skills in market research, strategy planning, idea generation, and fast marketing and sales transformation solutions all contribute to the success of our client’s work we provide them. By knowing your business, its needs and its audience, our team are able to produce outstanding content magnets that will sustain current interest and garner new business.
Create content magnets to showcase all your products and services
Many businesses also offer different services, leading their client base to have mixed interests in their products and services so creating unique, regular content to appease and engage with all varieties of clients is important to keep as many as possible interested and appeal to a wider potential audience. Don’t just focus on one service; create content magnets for all your services and products and you’ll be sure to reap the long-term rewards!
The extra content creation benefits not just the website but the business as a whole, providing more work and demonstration of knowledge in their field of work.
Why is creating new content important?
Creating new and interesting content is a great way to connect to new audiences on different platforms including social media – more information can be found on our Social Media services page. It also often provides a great way to boost audience engagement, with comments sections on blogs, starting discussions around the topics of your business and services.
Using content to create a community
Case Studies, white papers and other original content can be used as an incentive for membership or customer schemes. By making the content exclusive to only a select group you can build brand and