email marketing

Why Email Marketing is an Absolute Must

Email marketing is still one of the largest and most popular marketing tools currently available. Not convinced? Here are some statistics to prove the power of email.

  • Email marketing drives more conversions than any other marketing channel including social media and search.
  • Email is 40 times more effective in acquiring new customers than social giants like Facebook or Twitter.
  • About 81% of online shoppers who receive follow emails suggesting similar products, are more likely to make a purchase.
  • 72% of people prefer receiving promotional content via email instead of social media.
  • A message is 5 times more likely to be seen and read in an email than via Facebook.

With email marketing showing no signs of slowing down, let’s take a look at why email marketing is an absolute must for your business.

It’s Easy to Track

We all want to know, is our marketing getting us results? With more traditional methods of advertising we would have no idea how many people are engaging with us, but this is not the case with email. Did you know that with email marketing you can track:

  • How many people actually opened your email?
  • How many people clicked on a link in the email?
  • How many people unsubscribed to your emails?
  • Whether your email made it into your recipient’s inbox?

There are so many metrics available with email marketing, making it so much easier to find out what you are doing right and more importantly, what you may be doing wrong.

It Keeps Your Brand in People’s Minds

Most people check their email at least once a day if not numerous times. This means that companies that are not using email marketing are missing out on potential new customers.

Marketing should be targeted where people spend their time and there is no doubt, people spend their time on email. Every time you send an email you are reminding your potential customers that you are in business and happy to serve their needs. It might not be that they are ready to make a purchase immediately but when they are ready, who are they going to turn to?

Be there when they need you!

It’s Easy to Use

Emails are quick and easy to create with many online programs available to you. Using such programs, you can design professional looking emails, send that email to thousands of potential clients and then of course track the results.

Here at Totem we can help and advise you on the best email marketing packages to suit your requirements.

Excellent Return on Investment

Email marketing proves to be one of the most cost effective marketing methods available. The costs of running campaigns are often cheaper than other marketing channels which only helps to increase its popularity.

Reports state that people who buy products marketed to them through email, spend 138% more than people that do not receive email offers into their inbox.

With newer and even more fashionable marketing methods available it can be easy to ignore more traditional methods. However, tried, trusted and effective channels such as email marketing is still beneficial and that is not going to change in the near future.


If you need help with your email marketing, contact us here at Totem and one of our team would be happy to discuss your requirements.