As we progress through 2016 more and more businesses are starting to understand the importance and value of social media. You may not always understand how it works or what you need to do but being on social media is no longer an option; it is a necessity.
No matter your level of knowledge or skill, here are 5 things that you can do today to improve your business social media standing.
- Include high impact images that match your website
We are often amazed how many business social media accounts don’t install good quality graphics on their pages. When you don’t do this not only does it not give a good impression of your business it is also a missed opportunity to clearly communicate what you are about.
Most social platforms give you the opportunity to install a banner image and a profile picture. The banner image gives you space to clearly communicate what your business is about whilst your profile image would normally be your company logo.
It is also important that you focus on brand consistency. In other words, ensure that your social designs match your website. It is important that as potential clients move from your website to social media they see your brand consistency.
- Focus on where you will receive most traction
There are an ever increasing number of social media platforms that your business could be on but it is rare that you need to be on them all. Which ones will work best for you and help you get the most traction?
Look at which platforms your competitors are on and where they seem to get the most traction. Asking questions like what age group are you customers will also help determine the most appropriate platforms for your business.
If you need help in this area, then you can always speak to us here at Totem.
- Be consistent
Consistency is important when it comes to social media. Many businesses set accounts up, tweet or post a few times and then nothing happens again. When a client then visits you on social media it is not speaking positively about the quality of your business.
It is better to post less and with consistency than lots but with a hit and miss approach. If you can get into a habit of ensuring your business posts are done each week and then use free tools like Hootsuite or Buffer to schedule your posts you can increase your productivity no end.
- Include images and video when possible
Statistics prove that posts that include video and images will receive more engagement and traction that those with just text. This is particularly important on such platforms as LinkedIn and Facebook. On Twitter text only posts can still be effective but to really make headway on the other platforms images and video are important.
If you don’t have the skills in house and don’t want to outsource at this time, then Canva is a great programme to use to create high quality images.
Social media is networking so interaction is important.
Imagine if you went to networking meeting and just stood in the corner the whole time and didn’t speak to a single person; you wouldn’t get very far. The same goes for social media. Get involved in conversations that are important to you and your business. Spark up conversations with new followers and interact.
The more you interact the more traction you will get. Before you know it you will be building relationships with potential clients and it won’t be long before sales are made.